Glam Publisher Network for Women
A few short years ago Glam Media launched the Glam Publisher Network with just twelve publishers. Today the Glam Media network is 700 strong and growing. In fact, Glam Media inspires and empowers more than 52 million modern and stylish readers each month in the US alone- that's more than 12 percent of all 18+ women.
 |
% Comp | Index* |
| Female | 89.5 | 156 |
| 18-24 | 18.4 | 288 |
| 18-34 | 45.5 | 221 |
| 18-49 | 77.6 | 136 |
| 18-54 | 86.3 | 123 |
| Any Employed Woman | 57.9 | 123 |
| Groceries (p/online/30 days) |
16.1 | 162 |
| Jewelry (p/online/30 days) |
10.2 | 1342 |
| Movie Tickets (p/online/30 days) | 13.2 | 512 |
| Cosmetics/Beauty Aids (p/online/6 mo.) | 26.1 | 456 |
| Drugs/Remedies - Any (p/online/6 mo.) | 22.6 | 493 |
| Bloomingdale's (p/in-store/30 days) | 6.7 | 393 |
| Macy's (p/in-store/30 days) | 24.6 | 143 |
| Marshall's (p/in-store/30 days) | 9.9 | 159 |
| T.J. Maxx (p/in-store/30 days) | 15.4 | 141 |
| Definitely will (purchase car/truck, 6 mo.) | 9.4 | 185 |
| Definitely/Probably will (purchase car/truck, 6 mo.) | 19.6 | 153 |
| Probably will (purchase car/truck, 6 mo.) | 10.2 | 132 |
| Beauty / Cosmetics (provide frequent advice) | 27.5 | 687 |
| Clothes / Fashion (provide frequent advice) | 28.7 | 512 |
| Health / Dieting / Exercising (provide frequent advice) |
21.8 | 265 |
| Home Decorating / Interior Design (provide frequent advice) | 18.3 | 399 |
Source: custom @Plan survey conducted by Nielsen//NetRatings. July-August 2007.
*Total Online 18+
Brash Publisher Network for Men
The influential and well-connected Brash guy is looking online for information on what he cares about: Lifestyle, Entertainment, Autos, and Technology. Look no further. The Brash Publisher Network will deliver cutting-edge editorial with a distinct perspective thus providing a rich and broad engagement for the active male. Unlike other men's sites, the Brash Publisher Network will offer advertisers an environment exclusively geared towards men with a combination of highly targeted, contextual, and relevant content. The Brash Guy looks like this:
- Age 18-49
- Mean: 32
- HHI: $68K+
- College Educated
- Spend 12 hours a week on the internet
- Heavy Video Consumers
